Commercial Strategy & Market Access

Reimbursement & Pricing Strategy

Demonstrate Value with Clinical and Economic Evidence

Veranex has a strong understanding of the global payer landscape. Our relationships enable us to understand common risks faced by hospitals and health systems, ensuring what our clients provide is aligned with the expectations of reimbursement and funding stakeholders.

With the reimbursement landscape in mind, our pricing strategy will help you determine the most competitive and sustainable pricing for your products and services.

Market Access & Stakeholder Research

Business Strategy Empowered by Stakeholder Evidence

Veranex takes a comprehensive approach to conducting stakeholder research. We use qualitative and quantitative methodologies to understand needs, allowing our clients to successfully secure stakeholder buy-in.

These insights ultimately guide our reimbursement, pricing, and coding strategies — ensuring that your offering will be correctly classified, facilitating a smooth reimbursement process.

Precision Medicine

Empowering the Future of Healthcare

Veranex has deep experience and expertise in precision medicine — from in vitro diagnostics to imaging and digital tools. We are aligned with the goal of providing the right information to right stakeholders at precisely the right moment.

With our expertise in market access, commercial strategy, data analytics, and strategic partnerships, we have the ability to support a wide variety of innovators.

Detailed Expertise & Services


  • Cancer
  • Infection Disease 
  • Carrier Screening
  • Inherited and Rare Disease
  • Metabolic
  • Cardiovascular
  • Neurology
  • Women’s Health


  • Imunnoassay
  • Clinical Chemistry
  • Anatomic Pathology
  • Mass Spectrometry
  • PCR 
  • NGS / Targeted and CGP / WGS / WES
  • Liquid Biopsy
  • Digital Pathology
  • Point of Care Diagnostics
  • Informatics and AI Solutions

Assessment & Strategy

  • Technology & Content Prioritization
  • Business Case Analysis
  • Value Proposition and Market Opportunity Assessment
  • Evidence Development Strategy
  • Pricing and Adoption Forecasting
  • Reimbursement Strategy
  • Market Acces Roadmap
  • Go-to-Market Strategy

Value Demonstration & Implementation

  • Value Dossier Development and Publication Support
  • Health Economic Modeling
  • Coding and Payment Assignment

Precision Medicine Diagnostic Specific Services

  • Commercialization Strategy & Roadmaps
  • Global Market Access Landscape Assessment
  • Precision Medicine Data Strategy
  • Patient Journey and Physician Behaviors
  • Evidence Development Strategy
  • Value Communication Tools
  • Pricing and Adoption Forecasts
  • Policy Monitoring and Shaping 
  • Capability Building and Learning Programs