← Product Design & Engineering

Human-Centered Design

Our human-centered design team starts and ends with the user.

Practicing empathy, we work to understand the user needs to create healthcare products that are intuitive, accessible, safe, and effective for patients and healthcare practitioners. Human centered design is at the heart of everything we do. Our passion drives us to accelerate your idea, solutions, and products into the hands of patients and healthcare practitioners.

Product Visioning

Can help you quickly generate an aspirational concept when you just have an early-stage idea. Product visions are helpful in facilitating key stakeholder alignment and often used by our partners for key milestones meetings and investor pitches to secure future funding. Leveraging our Human-centered design team, Human factors engineers, Design Engineers, and User Experience teams we create Products Visions to set the ideal aspirational embodiments as a goal, with the commercialized product in mind, it can also be used to help inform future development efforts.

Key areas of expertise:

  • 2-D Product renderings
  • Contextual renderings
  • 3-D Experience models – can be leveraged for usability evaluations
  • Product animations and videos
  • AR/VR-generated product and environments
  • UI visioning and clickable walk throughs
  • Product storyboarding
  • Interactive user journey / user experience illustrations

Design for Usability

The Integration of Human Factors Engineering with Design provides a focus on prioritizing the creation of usable products & experiences. With ease of use as a priority, we deploy our Design and Human Factors team to make meaningful human centered decisions, following HF industry standard methodologies during the integrated design and development process to create the right intuitive solution.  Leveraging our state-of-the-art usability labs, we are quickly able to assess the user experience in a wide array of clinical and home-use environments.

Key areas of expertise:

  • Workflow assessment & Task analysis
  • Anthropometric research
  • Human machine interface
  • Form and ergonomic model creation
  • Ergonomic analysis
  • Iterative prototype and user evaluation
  • Usability studies

Solution Definition

Taking a holistic approach at the problem you are trying to solve, we breakdown the solution space to define the high-level system, functional, and operational requirements, architectures, and solution interfaces. Working across the entire design and development process, we iterate on the solution definition to ensure the user needs are translated into requirements and are accounted for in downstream design decisions.

Key areas of expertise:

  • System Architecture
  • Data Flow Diagram
  • Workflow mapping
  • Interface Definition
  • Requirements elicitation


Concept Generation

Concept Generation activities use our proven user centered innovation methodology. Built over 30 years of product design experience, our methods create concepts that address healthcare companies’ success drivers, user needs and technology challenges, we create a spectrum of markedly different system solutions that consider a holistic approach. The User Centered Innovation process is collaborative, cross-functional and intentional with the output guided by known parameters with an eye toward your next milestone.

Key areas of expertise:

  • Use-flow diagrams
  • User journey maps
  • Concept frameworks
  • MVP/MGP planning
  • Focus area definition
  • Technical and usability parameters creation
  • Concept generation sessions for defined focus areas
  • Criteria matrix with informed success drivers
  • Information architectures & feature definition
  • Low-fidelity wireframes
  • System concept review
  • Co-creations workshops

System Concept Development

Creating system concepts starts with down-selected concepts & systems and evolve based on new learnings and product goals. We refine the design to align to the user, technology and business goals. While increasing the fidelity of the system, we work closely with engineering to prove technical feasibility and account for manufacturing considerations. 

Key areas of expertise:

  • Mid-Fidelity Wireframes
  • Defining error flows & warnings
  • System documentation and definition
  • Form factor and design refinement
  • Tech scouting and proof of technology
  • Ergonomic refinement
  • Usability studies
  • Initial engineering integration
  • Initial design for manufacturing and supply chain
  • Part/component breakdown
  • Initial color, material, finish (CMF) and brand application

Physical Prototyping

Our state-of-the-art prototyping centers are vertically integrated with our design and development teams. Our prototyping team is focused taking ideas and turning them into 3-D real world assets you can put in your hands quickly and efficiently. Our prototyping shops can create a range of fidelities and scales. We have the latest in generative printing technology to meet any scale and size product requirements.

Key areas of expertise:

  • Rapid Prototype – SLA and FDM 
  • High fidelity looks like models.
  • 3-D Experience Models 
  • Design for Manufacturing & Assembly
  • Usability studies
  • Developmental Testing for Prototypes
  • Aesthetic Exploration
  • Training, Investor and Demo Models
  • Biocompatible 3D Printing

Digital Design & Prototyping

We transform your ideas into digital products. Creating meaningful user centered solutions for iOS, Android and web-based applications that work with connected medical devices and meet your users’ wants and needs. From prototype to full launch and maintenance, our digital designers and software developers can work with you to craft the right solution.

Key areas of expertise:

  • Mobile apps (iOS, Andriod)
  • SaMD
  • Cloud based web apps
  • embedded software apps 
  • EHR integrations (EPIC and CERNER)
  • digital instructions & training guides 
  • workflow maps (includes wire frames)
  • Interactive prototypes 
  • Developer ready UI design
  • Usability studies 

Labeling & Packaging

From the full commercialization of integrated packaging and labeling offerings to maintenance labeling for launch into new markets, our information design experts are involved every step of the way. Our proven labeling and information design methods are built from regulatory submission successes. We integrate Human Factors and Regulatory with our user experience design teams to help reduce errors and mitigate risk, spanning formative to validation studies.

Key areas of expertise:

  • Design for unboxing & User Experience – Error reduction & mitigation
  • IFU’s, QRG, and on device labeling – in alignment with design controls
  • Risk management/mitigation alignment to communicate effective instructions
  • Design illustrations & copywriting for critical use steps and ease of use
  • Sterile barrier packaging and sterile transfer needs
  • Home user packing & Clinical Packaging considerations
  • Structural value add packaging solutions

        Visual Brand Development

        Building a new brand with a revolutionary product or want to build your current brand by adding a new product into an establish brand?  Our Brand and Design experts will establish a new visual brand language that exceeds your expectations and aligns with your business and product goals. 

        Key areas of expertise:

        • Brand Alignment
        • Form development
        • Brand Audits, Brand Scoping
        • Guideline Development
        • Form Language development
        • Color, Material and Finish Selection and Specifications
        • UI Design System Specification – Color, Font, Hierarchy, etc.

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