Webinar
Define Your Prototype Strategy: Align Form, Function, and Evidence
Tuesday, November 18th 2025
10-11am CST
Webinar Summary
Define Your Prototype Strategy: Align Form, Function, and Evidence
Early design moves fast, but too often teams rush to a build that does not answer the questions their next milestone requires. The result is weak evidence, slow decisions, and costly rework. This webinar teaches a practical, repeatable way to embed prototype strategy into early development, so each build produces objective evidence toward design feasibility. By feasibility, we mean clear evidence that the concept can meet requirements driven from users or technical needs, not late-stage design validation.
We introduce a simple strategy that maps form and functionality on a spectrum. Using this model, you will learn how to select the right prototype fidelity for the decision you must make now. We define four useful archetypes you can apply immediately: rough feasibility rigs for core mechanism questions, user interaction models for grip and layout, works-like and feels-like hybrids for credible stakeholder sessions, and production-representative alphas when both appearance and function must move together.
The heart of our approach is fast-to-function: short, focused build–learn cycles that tighten the loop between industrial design, design engineering, human factors, and integrated prototyping. We show three paths you can tailor to your situation:
- Function-led feasibility when physics or mechanism risk dominates, with clear bench criteria and thresholds.
- Experience-led feasibility when adoption and workflow are the risk, with task success, error profiles, and qualitative insights.
- Hybrid credibility builds when you must demonstrate plausibility and plausibility-in-use at the same time for KOLs or internal gates.
Expect concrete guidance on scoping the next sprint: the milestone you are driving to, the questions that must be answered, who will interact with the prototype and in what context, the evidence you need, and what level of form and function is sufficient. You will see how aligning these inputs up front produces functional prototypes that de-risk decisions, refine design inputs, inform requirements, and increase confidence as you move into development.
Webinar Speakers
These are the speakers you will hear from and engage with in the Define Your Prototype Strategy: Align Form, Function, and Evidence webinar. Click on their images below to learn more about them and their roles at Veranex.
David Copeland
Sr Principal, Human Centered- Industrial Design
Bringing almost 30 years of product development experience across a broad array of categories and markets, David manages cross-functional teams to deliver compelling solutions. He leads and advises a multidisciplined team comprised of industrial designers, user interface experts, and usability specialists. David and his team are user advocates, working to collect and uncover all apparent and unmet needs a user may have while using a product. He and his team then work to integrate enhancements into a solution that resolve the identified problem, ensuring the device’s function fits the users’ needs.
David contributes and collaborates on programs, within both healthcare and diagnostics markets, developing strategies to execute on our clients’ goals and leads early phase development activities to accomplish this. He is experienced in cardiac catheter navigation and delivery technologies, pulmonary diagnostics, wearable devices and monitors, point-of-care (POC) diagnostics, lab-based imaging technologies, and home health diagnostics and care.
Dave Lefort
Mechanical Engineering Director
As a Mechanical Engineering Director in Veranex, Dave oversees a large, multidisciplinary team while also serving as or supporting functional leadership on multiple active product development programs. He has guided projects through every phase of the medical product development process, including conceptual design, detailed engineering, process development, design verification and validation, and manufacturing transfer, all while ensuring adherence to medical device regulations and standards.
Dave has been leading teams since 2003 as a practical problem solver with diverse experience and a big picture view.
Justin Pessa
VP, Strategic Development
Justin Pessa is an entrepreneurial product management and marketing leader with over 20 years of business experience, including 15 years driving innovation and growth in the medical device industry. He holds an MBA from Babson College, renowned for its focus on entrepreneurship and strategic leadership.
Throughout his career, Justin has successfully led global launches of capital equipment, implantable, and resorbable medical devices across multiple surgical specialties, including plastic, general, neuro, and orthopedic surgery. His track record reflects a deep understanding of the intersection between clinical needs, product strategy, and market execution.
As Vice President of Strategic Development, Justin leverages his extensive expertise in medical device commercialization to act as a trusted strategic partner to clients. His mission is to guide organizations through all phases of product strategy, development, and go-to-market execution, ensuring each partner achieves sustainable commercial success in an increasingly competitive global landscape.
What you will learn
- A clear method to choose prototype fidelity that fits your next milestone.
- When to bias function-led, experience-led, or hybrid builds, and what evidence each produces.
- How integrated ID, DE, HF, and in-house prototyping compress iteration and improve learning quality.
- A simple scoping checklist you can use on your next program.
Who Should Attend
R&D and Engineering leaders, program managers, and product owners who need functional prototypes that answer the right questions quickly, avoid over-building, and build credible evidence toward design feasibility.
Innovate for Impact with Veranex
Ready to Ignite Your Next Breakthrough? Plan your prototype strategy to your next milestone with the Innovation CRO to deliver innovative user and patient-centric solutions.



