Demonstrating Clinical Utility Using a Validated Methodology From the Market Research Toolkit
Veranex Director Lauren Fusfeld uses a case study to show how conjoint analysis can demonstrate to payers and health care providers the clinical...
2 min read
Heather Antonovich : Mar 24, 2025 10:22:42 PM
In 2024, a study of 127 Phase III trials revealed a startling pattern: sponsors using conventional risk-based monitoring detected 62% of critical findings after they triggered protocol deviations. At Veranex, our analysis of 38 therapeutic area studies uncovered the root cause – most RBQM systems analyze data like detectives at a crime scene rather than urban planners preventing incidents. This reactive approach explains why 47% of monitoring resources get consumed by predictable site bottlenecks. Our Senior RBQM Strategist Biswadeep Pai summarizes the industry’s crossroads: “Clinical teams don’t need more data points. They need an analytical architecture that interprets shifting patterns through three lenses: what was, what is, and what could be.”
A recent Veranex analysis of diabetes trials showed 73% of sponsors maintained identical KRI priorities from first-patient-in to database lock. This oversight leads to:
The Predictive Imperative Our team compared two identical multiple sclerosis trials:
Our clinical data team developed a four-layered analytical hierarchy:
Developed over 9 cardiology trials, our model forecasts audit risks using:
While 89% of sponsors now track 50+ KRIs, Veranex trials achieve better outcomes with curated metrics ecosystems. Our neuroscience team established this 4-part validation filter:
Three emerging trends demand architectural upgrades:
Veranex’s Clinical Data Services team brings proven expertise in:
✓ Adaptive KRI ecosystem design
✓ Protocol-specific predictive modeling
✓ Site performance benchmarking
✓ Endpoint drift early warning systems
Veranex Director Lauren Fusfeld uses a case study to show how conjoint analysis can demonstrate to payers and health care providers the clinical...
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