Demonstrating Clinical Utility Using a Validated Methodology From the Market Research Toolkit
Veranex Director Lauren Fusfeld uses a case study to show how conjoint analysis can demonstrate to payers and health care providers the clinical...
Traditional CROs fragment device development with costly hand-offs and learning curves. Veranex unites the essential disciplines for medical device & diagnostic development under one roof from sketch to evidence-generation to market launch.
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Whether you're transforming patient care or disrupting entire therapeutic categories, innovation requires more than great science, it demands velocity. Veranex was founded to bridge the gap between visionary concepts and market reality, combining proven expertise with agile execution to accelerate the innovations that matter most.
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2 min read
Heather Antonovich : Mar 24, 2025 10:22:42 PM
In 2024, a study of 127 Phase III trials revealed a startling pattern: sponsors using conventional risk-based monitoring detected 62% of critical findings after they triggered protocol deviations. At Veranex, our analysis of 38 therapeutic area studies uncovered the root cause – most RBQM systems analyze data like detectives at a crime scene rather than urban planners preventing incidents. This reactive approach explains why 47% of monitoring resources get consumed by predictable site bottlenecks. Our Senior RBQM Strategist Biswadeep Pai summarizes the industry’s crossroads: “Clinical teams don’t need more data points. They need an analytical architecture that interprets shifting patterns through three lenses: what was, what is, and what could be.”
A recent Veranex analysis of diabetes trials showed 73% of sponsors maintained identical KRI priorities from first-patient-in to database lock. This oversight leads to:
The Predictive Imperative Our team compared two identical multiple sclerosis trials:
Our clinical data team developed a four-layered analytical hierarchy:
Developed over 9 cardiology trials, our model forecasts audit risks using:
While 89% of sponsors now track 50+ KRIs, Veranex trials achieve better outcomes with curated metrics ecosystems. Our neuroscience team established this 4-part validation filter:
Three emerging trends demand architectural upgrades:
Veranex’s Clinical Data Services team brings proven expertise in:
✓ Adaptive KRI ecosystem design
✓ Protocol-specific predictive modeling
✓ Site performance benchmarking
✓ Endpoint drift early warning systems
Veranex Director Lauren Fusfeld uses a case study to show how conjoint analysis can demonstrate to payers and health care providers the clinical...
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Veranex’s Commercial Strategy team partnered with Alcon in 2020 to design and execute a time-and-motion study comparing Alcon’s femtosecond...