Jess Willing-Pichs

Jessica Willing-Pichs brings an impressive 29 years of research experience as a Senior Principal Design Researcher here at Veranex, including nine foundational years in the advertising industry. Her distinctive expertise in empathy interviewing, ethnography, and synthesis was initially cultivated through her law degree from University College London and significantly honed during her time in advertising strategic planning. This background enables her to uncover deep, actionable insights crucial for product development, commercialization, and process improvement. At Veranex, Jessica applies her extensive skills in contextual inquiry, observation, and human factors formative and validation work, particularly within the healthcare and medical device fields. Her work consistently reveals unique perspectives that drive innovation. Before joining Veranex, she was instrumental in building robust product and brand strategies for global clients across diverse sectors such as finance, automotive, beverage, and pharmaceuticals, showcasing her adaptability and strategic acumen in complex market landscapes.