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Evolving Sepsis Triage Strategy
Situation
The client sought to evolve their sepsis triage approach, needing in-depth understanding of real-world pain points and adoption barriers within hospital emergency departments and laboratories.
Successes
- Deep clinical immersion and stakeholder interviews uncovered critical user challenges and decision-making dynamics across the sepsis diagnostic workflow.
- Insights were synthesized and visualized into clear maps, prioritizing opportunities based on user needs and the imperative to simplify triage.
- Provided the client with an actionable, evidence-based understanding to inform strategic decisions and optimize diagnostic efficiency and efficacy.
Services by Veranex
- Clinical observation and in-depth interview
- User pain points and needs validation
- Co-synthesis and workshopping
- Opportunities mapping and evaluation
Guiding Investment in a Novel Imaging Solution
Situation
A client had spent three years developing multiple sizes of a novel laparoscopic specimen retrieval bag. They partnered with Veranex’s product design team to finalize the device design and initially planned to submit all sizes together through a Traditional 510(k). However, when some testing results were delayed, they turned to Veranex’s regulatory team to identify an expedited pathway to market.
Successes
- Interviewed 5 clinical specialties, 40 procedural Experts, and 10 economic stakeholders in 4 months to consolidate actionable insights.
- Confirmed the value proposition and guided critical development plans and investment decisions.
- Economic and market analysis provided key insights into the adoption landscape and commercial models necessary for business success.
Services by Veranex
- Research & Strategy (R&S)
- Commercial Strategy & Market Access (CSMA)
- Human-Centered Industrial Design (HCID)
Uncovering Unmet Needs in Clinical Workflow
Situation
A client sought to identify current, often hidden, unmet needs related to packaging within a specific clinical workflow in hospitals globally. The goal was to use these insights to find opportunities to significantly improve the end-user experience.
Successes
- Conducted global ethnographic research across multiple geographies and hospital types, engaging numerous staff members in various roles.
- Identified and strategically advised opportunity pathways to differentiate the client's approach and achieve significant impact through design improvements.
- Delivered in-depth, immersive contextual insights, including detailed workflow mapping and user need statements, to fuel next-step innovation.
Research and Strategy Services
- Strategic Planning & Innovation Pathways
- Global Ethnographic Research & Contextual Inquiry
- Workflow & User Needs Mapping
- Insight Synthesis & Validation
- Competitive Analysis
Innovation Strategy & Portfolio Prioritization
Our strategic research provides the deep market and user insights needed to inform confident commercial strategies and optimize market access pathways.
Product Design
Research & Strategy discovers the crucial user needs and strategic opportunities that fuel the design of impactful, user-centered medical devices.
Human Factors
Our foundational research on user needs and context of use provides critical inputs that inform Human Factors testing for safe and intuitive medical devices.
UI Design and Development
Strategic research into user needs and workflows is essential for creating intuitive digital interfaces and empowering exceptional user experiences.
